Nov 072012

George Hardesty:  Founder/Principal


George Hardesty

George Hardesty – Founder/Principal

Founded Data Alliance in Jan. 2002 as an integration services provider.

Data Alliance, 2002 to present:

  • Grew revenues at 20-25% annual compounded rate from 2002 to 2021
  • Designer, architect, and author of the website, which is one of the leading websites for our niche markets.
  • One of the first Ubiquiti sales-channel partners:  2006 – present
  • Alfa’s first distributor: Jan 2007 – present. Alfa’s USB WiFi adapters were (and remain) the leading brand, and Data Alliance was their sole distributor in the Americas & Europe for several years, at a time when this was a staple consumer WiFi product.
  • Founded Data Alliance’s subsidiary company in Mexico in March 2008.


  • Indiana University
    • Business Economics & Public Policy
  • Technical certifications
    • Cisco (CCNA), Symantec enterprise security, Citrix (CCA)

Data Alliance: Other notes/history:

  • 2002 to 2004: Consultancy for four Internet Services Providers: Business-unit planning & development: Planning all of the equipment and financial models for data-center / hosting services, as well as wireless Internet access services. In the process of this, became involved in procuring all of the wireless equipment for one of these firms, which expanded into becoming the wholesale resource for a number of clients.
  • Data Alliance began as a network integrator in Jan. 2002, when George left his employer at the time (IntelliSuite Technologies) to join a small team of independent consultants in a project for Club 8 Company, a Danish firm which was expanding its operations in the US: George setup the LANs and WANs for Club8 stores and warehouses in/around New York and Phoenix.
  • Influenced manufacturers to implement RP-SMA jacks on WiFi USB adapters as a replacement for the fragile MC and MMCX connectors that were the only choices in 2004 to mid-2006.

Prior to Data Alliance:

1996 through Jan. 2002:  Sold technical solutions for Solix Systems and then IntelliSuite Technologies. George’s major-account sales made a transformative impact, resulting in millions of dollars in recurring revenue for both companies (detail below).  At IntelliSuite, George was promoted to Director of Sales, and played a central role in the transformation of that firm into a successful data-center/hosting services firm, hosting entire IT environments for many large and small companies. Left IntelliSuite in Jan. 2002 to begin consulting on a project for Club 8 Co. (described in first paragraph above).

Details of background before Data Alliance:

IntelliSuite Technologies – suburban Chicago (Schaumburg) Director of Sales – 1999 – 2002 Central role in transforming IntelliSuite from a garden-variety IT consulting-firm, to being a provider of fully-outsourced IT services, including hosting services for applications, data, and websites, as well as Internet services with managed security. These offerings together became the company’s core business. Company revenues tripled during tenure as Director of Sales, during a time that the bubble was bursting – the market in general was collapsing, for IT services. This growth was accomplished chiefly through sales generated in the new offerings described above. The company’s profit margins went from near zero when I started, to about 30% net profits on the higher revenues. Planned infrastructure for co-located datacenter; developed all cost and pricing models for hosting of outsourced IT environments for clients ranging from small businesses to Fortune 500. Planned and managed numerous network upgrades, implementations, and hosting projects Planned and managed a multimillion-dollar applications-hosting project using Citrix Assessed, planned and delivered remote access/WAN solutions Customer environment assessments including comprehensive Total Cost of Ownership analyses comparing various IT environment scenarios over a five-year period.

Solix Systems – Santa Clara, CA and suburban Chicago (Schaumburg) Account Manager / Project Manager – 1996 to 1999

Key Achievement:

Sold the first beta site-license of Solix’s web-based e-business application for procurement and expense management, with integration into a Baan ERP system. The customer was Sensormatic, a $1 billion firm at that time, with 1,500 end-users. It was Solix’s first sale of a software application that they had developed in-house, and this application became the basis of a whole suite of business software applications that is now Solix’s main line of business. Other sales, achievements, responsibilities, etc: * Sold and co-managed company’s first Baan software projects (systems integration, custom-development and Electronic Data Interchange) * Opened exclusive consulting relationships with large Baan users. * Sold Baan customization-team services to the second-largest Baan user. * Involved in market research & strategy development. Developed marketing materials. * Assisted in planning & management of systems integration projects.

George Hardesty

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